Nowadays, many companies in different industries do not take that exponential leap that would catapult them to success since they work with an inadequate and obsolete marketing strategy, which often can damage their reputation instead of leading to success. The good news is that there are many specific tools and…


Having great SEO is essential for any website that wants to be successful. Regardless of the type of CMS or architecture of your website, it will be necessary to implement an SEO module to improve your organic positioning in web search results sooner or later.

Now, the question we often…


Have you ever noticed when logging into Spotify or any other platform that you have the option to login using Facebook or Instagram? This is possible thanks to OAuth 2.0 technology and their authorization server. You see, OAuth 2.0 …


What is it?

Automated testing is all about running automatic test software into the code testing process instead of doing it manually by a developer or a QA engineer. …


Business integration refers to the business strategy that focuses on synchronizing information technology while aligning business objectives, strategies, and goals. Business integration aims to become part of a business’s core functions by bringing together every loose component into a single system or platform.

In other words, “business integration (also known…


What are they?

Feeling like your employees can go a bit further but aren’t sure how to help them? A Learning Management System (LMS) is your best bet.

Commonly known as LMS, it’s an eLearning solution that serves its purpose as an online training strategy for organizations looking to implement…


Google Analytics is an essential tool for any modern business. It is one of the platforms preferred by our clients, although it is often difficult to configure and understand. This is precisely when Rootstack comes into play. …


In recent years, companies have been studying the impact that document printing and storage have on their businesses. We must remember that producing original documents and copies and keeping them organized and safe from damage has become a burden for companies. …


What Is Automated Marketing?

When we talk about automated marketing we refer to the use of innovative software to maximize the efficiency of digital marketing processes. Among them, we can mention lead nurturing, campaign management and segmentation, among others.

There is data that indicates that more than half of marketing…


How Rootstack Can Help You Set Up Magento’s Best Discounts Strategies In Your Ecommerce Platform

When it comes to ecommerce, applying discount strategies correctly is a big deal because it could make the difference between increasing your conversion rate or diminishing your brands’ value.

So, how can you avoid setting up the wrong discount strategy?

Rootstack offers you a quick guide to set up discount…

Rootstack

We provide high-quality technology and software outsourcing services and create outstanding digital experiences. Visit rootstack.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store